Discover Color Touch. Wella Professionals most versatile demi-permanent hair color. Always loved, now better than ever. With new Built-in metal purifier for true-to-tone vibrancy no matter the hair condition. Experience uncompromised vibrancy and shine with up to 70% grey coverage*. Color Touch results beautifully fade over 28 washes. *with Color Touch Plus
How to
Always mix Color Touch hair color with Color Touch Emulsion 1.9% or 4% in a 1:2 ratio and develop for up to 20 minutes. To neutralize oxidation residues and stabilize color, we recommend Wella Professionals Color Post Treatment.
